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Donor Toolkit

There are lots of ways to get involved with Give 8/28 and make a difference for Black-led and Black-benefitting nonprofits!

  1. Make a donation to one or more nonprofit organizations via Give828.org and encourage others to follow your lead.
  2. Spread the word about Give 8/28 with your family and friends. Use the templated resources included below to get started and don't forget to include the event hashtag #Give828!
  3. Create a peer-to-peer fundraiser page to promote your favorite Black-led and Black-benefitting nonprofit. 

We are so grateful for those of you who want to volunteer your time and energy to start a fundraiser, and we want to help make it easy for you to make an impact! We've outlined the steps you'll want to follow to help you build your fundraiser page and spread the word. 

1

PICK A NONPROFIT

Support your favorite nonprofit by raising funds on their behalf! Use the Give 8/28 search page to locate their nonprofit page and click the "Fundraise" button to get started. You can create fundraising pages for as many nonprofits as you want.

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2

TELL YOUR STORY

Use your Fundraiser Dashboard to customize your page with images, a fundraiser goal, and a message about why you're supporting this organization. A personalized message about the cause and why you care works the best.

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3

SPREAD THE WORD

Promote your fundraising page to your network by sharing on social media or via email! Use the social media templates below for inspiration. Continue to promote your fundraiser throughout the day during Give 8/28!

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Setting Up Your Peer-to-Peer Fundraiser

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Communication Tools

Your successful Give 8/28 fundraiser will rely on creating engaging outreach that gets your friends, family and colleagues as excited about raising money as you are! Here are some templates to get you started, but remember these should reflect your voice, tone and your story! Make them your own.
Tips
  • Insert links to the nonprofit you are supporting, showcasing their work
  • Include links to the nonprofit's social media
  • Put your unique Give8/28 fundraiser link prominently in your outreach emails
  • Send one or two emails to friends and family leading up to Give 8/28, and one on the day of to remind people to donate

Hey [NAME]  

I’m so excited to reach out to you to let you know that I’m organizing a team fundraiser for [Insert Organization Name] on #Give828. Have you heard of that day? It’s this amazing national day of giving focused specifically on supporting Black-led and Black-benefitting organizations. 

This day isn’t like other fundraising campaigns. This day takes place during Black Philanthropy Month and commemorates multiple important historical landmarks in Black American’s march toward freedom that all happened on August 28, such as the day Dr. Martin Luther King, Jr. delivered his iconic “I Have A Dream” speech in Washington, D.C. on August 28, 1963. If you’re curious about the total background of Give 828 you can learn more here

I was really inspired to lead a team fundraiser for #Give828 to support [Insert Organization] because [Insert your personal “why”]. I’d love for you to join me in support of [Name of Organization] to help our community. All you have to do is click on my team fundraising link and donate. You can actually donate now if you’d like - you don’t have to wait until August 28! 

Thanks so much for your support and if you want to join the effort to help raise even more money for [Name of Organization] feel free to forward this email to your friends too! 

[Add any additional details if you’re doing anything creative on social media on Give 828.] 

Thanks again and talk soon! 


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Spread the Word!

Click the button below to explore a collection of logos and graphics to include in your outreach. These graphics are ready for you to download and share - on social media, in emails, or anywhere else!

How can we help?