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Communication Guide

Communications Tools

Your successful #Give828 campaign will rely heavily on creating an engaging communications outreach plan that gets your donor base excited about the day. Here are some communications tools to get you started, but remember, these should reflect your voice, tone and story! Make them your own.

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Tips

  • Insert links to your website or blog showcasing your work
  • Include links to your social media
  • Add donate links on the top and bottom of your emails
  • Use images of your organization in action
  • Tweak your basic email and send multiple times leading up to #Give828, including on the day of, to remind people to donate

Templates

Dear [SUPPORTER]

On August 28, 2025, [INSERT ORGANIZATION NAME] will be joining Give 8/28, a national day of giving focused specifically on supporting Black-led and Black-benefitting organizations. Give 8/28 isn't like other fundraising campaigns.

Give 8/28 takes place during Black Philanthropy Month and commemorates multiple critical historical landmarks in Black Americans march toward freedom. Here are just a few:

  • August 28, 1945: Major League Baseball President Branch Rickey met with Jackie Robinson to tell him he would be integrating the Majors.
  • August 28, 2005: Hurricane Katrina made landfall in Louisiana. The storm, which devastated New Orleans, inordinately impacted many of the city's Black residents.
  • August 28, 2020: Our beloved Chadwick Boseman, aka T'Challa, died. 
  • And... on August 28, 2025: YOU joined #Give828 in support of Black self-empowerment through philanthropy! 

Learn about all of the historical August 28 moments here.

In 2025, we're at a critical juncture. The disproportionate impacts of economic disparities and social injustice on Black communities  underscore the vital need for resources to support Black-led nonprofits. 

[NAME OF ORGANIZATIONS] is on the ground every day, ensuring our communities are equipped with [INSERT INFORMATION ON HOW YOUR ORGANIZATION UNIQUELY SERVES AND IS LED BY BLACK COMMUNITIES].

This is why we need your support to continue the work.

Support [INSERT ORGANIZATION NAME] this #Give828, and help us [INSERT KEY WAYS FUNDS WILL SUPPORT YOUR ORGANIZATION'S PROGRAMS AND SERVICES].

Supporting our #Give828 campaign takes two steps: 1) Donate to us on August 28, and 2) Share your support on social media. Tag us in your posts with [INSERT SOCIAL MEDIA HANDLES OR HASHTAGS UNIQUE TO YOUR ORGANIZATION] and #Give828 to join the national Black giving community. 

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Spread the Word!

Click the button below to explore a collection of logos and graphics to help you spread the word. These graphics are ready for you to download and share - on social media, in emails, or anywhere else!

How can we help?